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There’s no question about it—New York City is the US capital for international business. Whether you’re a major multinational or a startup, NYC offers limitless opportunities for growth.

The Center of Everything

By the Numbers


Gross metropolitan product (GMP)

NYC is the largest city in the country, with the nation’s biggest consumer base. With a gross metropolitan product (GMP) of $2 trillion, the metropolitan area’s economy produces more value than the entire gross state product of Florida. If NYC was a country, its economy would be the ninth-largest in the world, beating out the entire economies of Canada and Russia.

As one of the world’s greatest global cities, New York will provide a unique environment to help us accelerate our premiumization strategy and growth plans.

Albert Baladi
President & CEO of Beam Suntory

A VC and FDI Hub

These built-in advantages are causing major players in the venture capital (VC) and foreign direct investment (FDI) world to take notice, helping NYC expand its footprint in new and emerging growth industries. This has made NYC an entrepreneurship capital—a place where top startups come to get funded.

Driven by Diversity

It’s not just size that sets NYC apart. It’s the breath and variety of talent, experience, and backgrounds that make it thrive. Above all, NYC is driven—and defined by—diversity. And that makes a huge difference for international business. Our truly global, expansive population allows you test your ideas at scale, with an audience that represents the world:

  • The city’s workforce is 45 percent foreign-born, from over 150 countries.
  • There are over 200 languages spoken in NYC – we speak your language.

Not only will you be able to tap into a worldwide customer base, you’ll also have access to NYC’s unmatched talent pool. NYC is home to the nation’s largest workforce, at over four million, with roughly 3.2 million New Yorkers holding a bachelor’s degree or higher—more than Los Angeles, San Francisco, Philadelphia, DC, and Boston combined.

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